Discover everything you need to know about dressing for your headshot and personal branding photoshoot. Get expert tips on planning and styling to ensure you look your best.
So, you've made the exciting decision to book your headshot or personal branding photoshoot. But now you're faced with the daunting question: what should you wear? Don't worry, I've got you covered!
When it comes to creating the perfect branding photos, every detail matters. Your photos will have a significant impact on how potential clients perceive you and your brand. That's why I've put together this comprehensive guide to help you make the most of your photoshoot. I'm going to provide you with valuable insights on how to plan your shoot and showcase your brand's visual identity to attract your ideal clients.
Ready to create an editorial look that shines?
When you flip through the pages of a high fashion magazine, you encounter breathtaking editorial spreads that seamlessly blend art and commerce. These images transport you to a captivating world, showcasing new collections and accessories in a way that entices you to make a purchase.
But behind these seemingly effortless shots lies a world of planning, styling, lighting, and posing. The same goes for a personal branding photoshoot. If you want your brand photos to exude editorial appeal, think about the look you want to achieve and the story you want to tell.
So kickstart the process by creating a mood board on Pinterest. (And if you don't have a Pinterest board yet, trust me, you'll love it!)
Why are you having a personal branding session?
Consider the purpose of your headshots and personal branding photoshoot, as well as the mood you want to convey as a business owner.
I recommend selecting colors and styles that complement your branding.
Think about your theme first, then choose an outfit color palette that matches the location where you'll be photographed, whether it's a studio backdrop, an office setting, the countryside, or a cityscape. These colors should seamlessly weave throughout your brand photos, providing a cohesive and visually harmonious look.
Once you've established this foundation, it's time to focus on the smaller details that bring your images to life. Consider bringing props related to your business, such as a laptop, phone, notebook, or pen.
Showcase Your Brand Colors
Remember, the purpose of your brand photos is to use them in your business and support your brand image.
When selecting your wardrobe, keep your brand colors in mind. You may want to use your photos on your website and other marketing materials, so it's crucial to align your outfit colors with your branding.
Avoid wearing colors that clash with your brand's visual elements. For example, if your color palette consists of soft blues and greens, avoid wearing a hot pink blazer.
Choose Outfits that Reflect Your Brand Style
Consider your brand personality when choosing your outfits. Do you have a modern, minimalistic style, or are you more natural and vibrant?
Take my brand personality quiz to discover your visual style. Your results will include a personalized style guide to help you determine what to wear for your personal branding photoshoot.
Maintain a Polished and Professional Look
Remember, you are representing your brand. Avoid wearing old, worn-out, or wrinkled clothing.
Outfits that have lost their shape or faded in color don't photograph well and can send the wrong message to potential clients. If you find yourself stuck with nothing suitable in your wardrobe, view it as the perfect excuse to go shopping!
Now that you have the tools and tips to rock your personal branding photoshoot, let's go create images that truly represent your brand!
Slay your personal branding photoshoot with these styling tips!
Dress to Impress
Say goodbye to ill-fitting clothing and hello to a professional image. Opt for outfits that fit well, look polished, and flatter your figure. Avoid extremes like baggy or skin-tight clothes that can ruin your look. Bring a few different outfits to try on.
Step up your shoe game
Want to rock that long and lean look? Slip into a pair of heels. They'll elongate your legs and body, instantly elevating your style. Nude or black heels are always a safe bet, or choose a pair that complements your outfit.
Elevate with accessories
Take your outfit to the next level with the power of accessorizing. But remember, less is more. Choose one focal point, like a statement necklace or bold earrings, and let it shine. Keep the number of pieces minimal for a stylish and polished look
Don't forget the essentials
Be prepared with the right underwear Pack a strapless bra and nude-colored underwear to ensure a seamless look. A nude vest can also come in handy for quick outfit changes on location.
Choosing Complementary Colours
Looking for help in choosing complementary colours for your brand? Try this super handy Colour Scheme Designer to guide you. I highly recommend using the "Accented Analogic" option, which will give you a beautiful range of colours that work well together. Let this tool inform your colour choices and bring your brand to life!
Try the colour scheme designer - click the image